It is the university sport's logo, and an example of a simple and functional solution to a difficult problem of graphic representation. The PUMA (cougar) summarizes in one expression two contradictory elements, the letter U, in a geometric abstract shape, along with the puma face, a figurative form, although stylized. Manuel Andrade Rodriguez, alias "El Pajarito Andrade" was the creator of this design.
This UNAM sport symbol became an icon, easy to remember for the student population, and easily to reproduce. The PUMA (cougar) design has two changing elements, the blue and gold colors, which represent university sports, and the puma itself, designed to be stylized and thus integrated in one synthesis where UNAM is represented as well. |
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